DM Snapshot
DM knows a thing or two about direct marketing. The company provides direct marketing services across traditional mail, phone, mobile, e-mail, and Internet platforms. Through its customer recruitment division, DM provides games of skill and chance that it inserts into newspapers and magazines; it collects players' contact information, which it then adds to its database for direct mail purposes. The company's database management division includes a response driven database of more than 8 million customers. DM subsidiaries include Purely Creative, Strike Lucky Games, McIntyre & Dodd Marketing, The Winners Club, and Dodd Marketing.