Dixie Group Snapshot
The Dixie Group takes its business to the rug. Once a textile concern, the company has evolved into a maker of tufted broadloom carpets and custom rugs, and proprietary yarns used in manufacturing the soft floorcoverings. Its brands, Dixie Home, Masland Carpets, Fabrica International, and Candlewick Yarn, are differentiated by product price and styling. Dixie markets and sells carpets to high-end residential customers, including interior decorators, retailers, home builders, and motorhome and yacht OEMs. Less so, it supplies carpet for the specified (contract) market, such as architectural and commercial customers, as well as consumers through specialty floorcovering retailers. Most sales are made domestically.