GOTHAM. Snapshot
The residents of this Gotham are mad about marketing. One of New York City's leading advertising agencies, The Gotham Group -- known better as Gotham -- provides creative development and campaign management services aimed at building and promoting consumer brands. In addition to traditional ad work, the firm offers targeted retail marketing and allied communications services, as well as product and packaging design services. The agency has developed advertisements for Credit Suisse, Lufthansa, and IMS Health. The Interpublic Group established Gotham in 1994, and it continues to operate as an independent agency of the global marketing services holding company.