Gruma Snapshot
Simple staples are the secret to Gruma's success. The company is the world's #1 maker of corn flour and tortillas, marketed under name brands Maseca corn flour, and Mission and Guerrero tortillas. US subsidiary, Gruma Corporation produces tortillas and tortilla chips, and corn flour for US and European grocery stores, restaurants, and institutions. Grupo Industrial Maseca (GIMSA), Gruma's publicly traded Mexican subsidiary, produces more than 50 varieties of corn flour for the country's food manufacturers, including tortilla and tortilla chip producers, and, less so, packaged corn flour for retail customers. Gruma also owns 60% of Molinera de México, a wheat milling venture shared with Archer-Daniels-Midland.