I-Behavior
Acquired by KBM Group
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I-Behavior Snapshot
I-Behavior provides consumer and business transaction data that helps multi-channel merchants invest marketing dollars more effectively. With I-Behavior intelligence, your online and direct advertising campaigns reach the individuals who are most likely to purchase your products and services, as determined by the most reliable predictive information possible - their past buying behavior.
In November 2010, I-Behavior became a member of the WPP organization, the leaders in advertising, digital and relationship marketing, and part of the Wunderman network. This acquisition has not only given I-Behavior the opportunity to add new marketing and data solutions, but also made these solutions available to members of our cooperative. Though we are now a part of something bigger, we still operate under the I-Behavior name and remain a stand-alone business providing the same data cooperative products and services that our customers have come to rely on.
In November 2010, I-Behavior became a member of the WPP organization, the leaders in advertising, digital and relationship marketing, and part of the Wunderman network. This acquisition has not only given I-Behavior the opportunity to add new marketing and data solutions, but also made these solutions available to members of our cooperative. Though we are now a part of something bigger, we still operate under the I-Behavior name and remain a stand-alone business providing the same data cooperative products and services that our customers have come to rely on.