Intelligence Group Snapshot
The Intelligence Group, which does business as Youth Intelligence, is a marketing research and consulting company that tracks and forecasts the behavior of consumers ages 14 to 39. It operates as an autonomous unit within Creative Artists Agency (CAA), working with the CAA Marketing division. Clients have included Cosmopolitan, Microsoft, and L'Oréal. The company runs a website called Trend Central, which spotlights new style, technology, lifestyle, and entertainment trends. Other groups that the company tracks are college students, new parents, Latino youth, and urban youth.