Description JMP Group wants to get the jump on the competition. Positioning itself as an alternative to bulge-bracket firms, the company provides investment banking services such as strategic advice, corporate finance, and equity underwriting, sales, trading, and research to small and midsized growth companies. It focuses on the technology, health care, consumer goods, financial services, and real estate sectors. Its research department covers more than 300 small- and mid-cap public companies. JMP Group's Heartland Capital Partners (HCP) subsidiary manages alternative investments such as equity hedge funds, middle-market corporate loans, and private equity for institutional and high-net-worth investors.