Description Lifetime Healthcare wants good health to last a lifetime for New Yorkers. The company, which operates as The Lifetime Healthcare Companies, is a not-for-profit holding company that provides health insurance and related services to some 1.7 million members in New York State through its various subsidiaries. The company's core products are the health insurance plans offered through its Excellus BlueCross BlueShield subsidiary. Long-term care insurance is provided through the company's MedAmerica subsidiary. Primary care is provided to members via the company's Lifetime Health Medical Group. The company also provides third-party administration services through its EBS-RMSCO subsidiary.