Pescanova Snapshot
Pescanova Alimentación has a product line that goes swimmingly well. The company is a vertically integrated seafood business -- it operates fish farms and harvests fish in the open sea; it then processes and distributes its catch/harvest and offers fresh fish, frozen fish, value-added fish products, and fish meal). Pescanova's wild-catch fish are sold under the Empresas brand. In 2008 the company added to its frozen seafood operations in Spain with the acquisition of Frictar for some $56 million.