PointRoll Snapshot
PointRoll's rich media technologies allow interactivity in online advertising, such as streaming video, polling, and e-mail and data collection. The company's ads include expanding and floating ads in addition to its interactive banner and skyscraper formats. Its array of data gathering and advertising tracking products and services are promoted through its FatBoy, BadBoy, FoldOver, TowelBoy, PaperBoy, and TomBoy brand names. Clients have included ad agencies such as JWT and TM Advertising as well as firms such as ESPN and Hyundai. The company is one of the many subsidiaries of Gannett Co., the largest newspaper publisher in the US. It has about 10 offices in the US and one in the UK.