Reader's Digest Snapshot
One undersized magazine targets an oversized audience. The Reader's Digest Association (RDA) publishes the general-interest magazine Reader's Digest, which has 50 editions and is translated into some 20 languages. In addition to publishing its flagship title, RDA operates about 80 branded websites. It uses its extensive consumer database of more than 130 million names to market books (Reader's Digest Select Editions, how-to guides, cookbooks), special-interest magazines, music, videos, and financial and health products in some 80 countries. Suffering from a heavy debt-load amid a down economy, RDA filed Chapter 11 for its US businesses, which emerged from bankruptcy in 2010. It is owned by RDA Holding Co.