Research International Snapshot
Sometimes one size doesn't fit all in the market research wardrobe; when it doesn't, Research International (RI) can tailor the research to the customer. As a part of global market research giant The Kantar Group, RI provides both qualitative and quantitative market research services covering such issues as branding, consumer insight, consumer relationships, innovation, and new media. The company's expertise extends to such industries as automotive, energy and utilities, financial services, health care, retail, and technology. RI operates out of more than 50 offices worldwide. In early 2009, Kantar's parent company WPP aligned RI with research giant TNS, another Kantar agency.