SDP Snapshot
Special Data Processing Corporation (SDP) offers a variety of direct marketing products and services. The company's 1,200-seat telemarketing center sells magazines, club memberships, and other products. SDP's telesales personnel target such customers as "new movers" (subscription customers in the process of updating their address), qualified credit card consumers, or by targeting prospects based on Zip Codes and previous buying history. SDP has been serving the direct marketing industry since 1984 and is headquartered in Clearwater, Florida.