The First Years Snapshot
With a little help from Big Bird and Pooh, The First Years sees babies through plenty of "firsts." It manufactures bathing, childproofing, diapering, feeding, playing, sleeping, and transporting products for newborns up to 3-year-olds. Products, such as bottles, crib toys, teething rings, toilet trainers, and medicine dispensers, are available in nearly 50 countries and sold under its own label, as well as the "Winnie the Pooh" (licensed from The Walt Disney Company) and "Sesame Street" (from the Sesame Workshop) names. Products are sold at toy, mass merchandising, drug, and grocery store chains, as well as specialty and online retailers. Infant products and toy maker RC2 acquired The First Years in September 2004.