Traffix Snapshot
An online advertising and direct marketing firm, Traffix provides digital ad creation, hosting, and tracking for viewing across its network of entertainment Web sites. Traffix's various Web sites allow the company to cull names and demographic information for its direct-marketing database. The company also provides direct e-mail marketing services using its database of almost 50 million people who have opted to receive promotions in exchange for content. In early 2008, Traffix was acquired by New Motion, a provider of online and mobile entertainment content.