Tweeter Newco Snapshot
The hills are alive (if not shaking) with the sound of music played on equipment sold by Tweeter Newco. The company sells mid- to high-priced audio and video equipment in 100 stores in about a dozen states primarily under the Tweeter banner. Video equipment such as TVs, VCRs, and DVD players account for about half of its sales. Other offerings include home stereo equipment, car stereos, satellite radios, digital video recorders, and iPods and MP3 players. The company differentiates itself by offering more personalized service, including free in-home consultations about home entertainment equipment. Customers can also buy products online from Tweeter. Tweeter in 2005 ceased operations of the Bang & Olufsen brand name.