UFF Snapshot
For Union Financière de France Banque, l'argent est bon! The company offers asset management services to nearly 128,000 individuals and nearly 18,000 companies in France. The company employs more than 1,000 advisors throughout the nation. Union Financière de France Banque has been increasing its marketing efforts toward upper-income individuals: It has employed such slogans as the bank which makes you long to be a capitalist and has used images of Karl Marx and Mao Tse-tung in capitalist garb for its advertising. Life insurer Aviva Vie (part of Aviva) owns more than three-quarters of Union Financière de France Banque.
