Description Upside Software provides software and services used to manage business relationships and related processes and transactions. Its products can be formatted for use in all major languages and currencies. Upside also offers consulting services in systems integration, best practices, business intelligence, and e-business strategies. Customers come from health care, manufacturing, retail, finance, technology, education, aerospace, media, and pharmaceutical industries--and include Purina, JC Penney, Boeing, and Purdue University. Upside has a strategic partnership with Microsoft. President and CEO Ashif Mawji founded the company in 2000.