easyGroup Snapshot
One business doesn't mind being called easy. easyGroup is an umbrella company that explores ways to capitalize on the Web through a variety of low-cost business services. easyGroup brands include easyCar, easyCinema, easyHotel, easyInternetcafé, easyPizza, and easyValue. Airline easyJet is now publicly traded, but easyGroup holds a stake in the company. easyGroup was founded in 1998 by self-avowed "serial entrepreneur" Stelios Haji-Ioannou, who owns the company. Haji-Ioannou (who is known simply as Stelios) in 2005 sold his stake in Stelmar Shipping (the original company he founded), but through easyGroup has continued to branch out into new "easy" areas, including men's grooming line easy4men.
