A rigorous training ground that turns marketers into leaders
Pros
The training program is the real deal. The training centers on Google paid search, which is NOT easy to master, and the depth of knowledge I gained from training became the foundation for my career in digital marketing. Out of training, I led client engagements that went beyond paid search, so I learned a tremendous amount in working side by side with the SEO and analytics teams. The aptitude of the specialists and analysts here is what made the real difference. They took me from a light-experience marketer out of training and turned me into someone ready to step into a Director of Client Services role at my next agency. The team is extremely close-knit. Everyone is a high performer, and we held each other to a high standard. There's genuine transparency paired with a culture of ownership and always pushing to do better. Every person on this team is an A+ player. I genuinely will forever cherish the friendships I made at UCL. The clients are fantastic, too! We worked with people who were reasonable, kind, and who truly saw us as strategic partners. I always felt a tremendous amount of respect across the client relationships in my portfolio. This personable/good human client mix is absolutely attributed to the CEO and Sales team, as they made decisions to NOT work with prospects who they thought might not treat the team with respect. That’s something you rarely see at agencies and makes a HUGE difference in agency job satisfaction. If you want to be part of a strong team, learn from the people around you, and keep growing in your discipline, (un)Common Logic is the place for you.
Cons
The A+ player environment is a double-edged sword, and it's tough for anyone who joins without a top-student mentality. The organization is top-heavy, though it was undergoing a restructure when I left. The company is at a growth point now, with a number of rising senior employees ready for their next role/challenge. I can see that being a tipping point in losing talented core members of the team as their need for more, and lack of availability, grows. From what I’ve heard, intentional changes have been made to pave the way for rising leadership in the agency.