AJIO Reviews

3.3

53% would recommend to a friend

(367 total reviews)

Vineeth Nair

66% approve of CEO

56% positive business outlook

AJIO has an employee rating of 3.3 out of 5 stars, based on 367 company reviews on Glassdoor which indicates that most employees have a good working experience there. The AJIO employee rating is in line with the average (within 1 standard deviation) for employers within the Retail and wholesale industry (3.5 stars).

Reviews by job title

367 reviews
2.0
30 July 2019

So much Potential getting Wasted

Recommend
CEO approval
Business outlook

Pros

1. The company has all the potential to replicate Jio’s success story 2. A number of things that you will end up doing as part of this team may be first of its kind experiments in the Indian market. Whether these experiments succeed or not is another thing, but at least the experience you’ll get out of these would be unparalleled 3. Work life balance is one of the biggest plus points of working here. No other ecommerce firm in India can claim to give their employees the freedom to follow a normal 9-5 routine; coupled with frequent work from home options and abundance of leaves, this makes for the biggest USP of working at Ajio. Attrition should be much higher than what it is in most of the teams, maybe because everyone has got into a comfortable work-life situation. 4. With the brand name that is slowly but steadily evolving, and the allure of working in the ecommerce industry too attractive, in case you are a people manager here you can expect some of the brightest minds from the country to be working under you

Cons

1. Significant disparity between how different teams operate leads to a lot of infighting when cross functional projects are being run. So following are the cons illustrated by team: a. Finance: Think that they have a lot of control over proceedings, when actually they are just mute spectators for most part, only raising their voices when pushed to the wall. No established processes in place and home to folks who are very set in their ways, so asking them to change is asking for trouble. b. Buying and Category: Directionless despite having some of the industry stalwarts in their ranks. The biggest reason for this is the lack of leadership right at the very top (completely clueless, even when it comes to KPIs) and a submissive attitude that makes them not push external parties, but rather succumb to their pressure. Do not have a lot of control on operational decisions as most of them get dictated by Planning or leadership team. c. Technology and Tech Operations: Definitely a very hard working group (if you just look at the number of hours and not actual impact). Full of politics and with very little control over what they do. If it was up to them almost the entire team would resign in a week. But since they have very little to show in terms of impactful technical work and because most of the technology they work upon are archaic, their exit options are very limited. The team and the infrasteucture is built in such a way that even the smallest of asks end up taking 10X the time they should actually take. No structure and no will whatsoever. d. Product: They hire bright folks from good business and tech schools. But Product team at Ajio is only responsible for highlighting road blocks and facilitating (not leading) work between Business and Technology teams. We do not create BRD or do impact assessment of requests and instead ask business teams to do that. So the team ends up doing perhaps the most mundane of jobs at this company, leading to a lot of attrition. Also the first reaction to all changes has to be a “No” as getting the technology team to work on any ask is a really tough task. So most of the brainstorming sessions are less about idea generation and more about telling people why their ideas can’t be implemented. e. Planning: They too hire some of the smartest folks from top business schools only to curb their growth potential. 99% of the decisions taken by the team are top-down ones leaving very little room for professional growth. And should you dare to disagree, be ready to be thrown under the bus in front of everyone. Still the authority that this team has over business operations is scary and leaves very little room for other teams to show their thought leadership. Also, they know their importance to the business, and they will make sure that you realise that too. f. BI: They would look like the busiest team of the lot, dishing out one report after the other. But in the end, there is no connect with actual business requirements on the floor. Most of the projects that they do are too inward looking and not actionable. But still, a good team to be in at Ajio because at least they get to do interesting work even if others might not deem it that useful. g. Warehouse and Catalog: “Yes Men” who would only raise their voices when something irreparable has happened h. HR: Heads are good, responsible folks, but everyone under them is happy to do their basic job, even if it takes them double the time than it should, and even if much more is required out of them. Perhaps the biggest reason why the culture at this place is so rotten (back stabbing, politics etc.), is that these guys do not want to do anything to keep that in check. In a nutshell the way they treat you is very similar to how you get treated by the officials at a government sector bank, in every aspect you can possibly imagine. You can only imagine how they would treat ex-employees with their separation processes, but I have heard really horrid stories from some of them. i. Site Operations: The 3rd biggest bottle neck to the growth of the company. They are so resistant to change that most business team members lose the will to even ask them to do stuff. j. Marketing: Intelligent folks who have become too comfortable doing what they do. No innovation and creativity what so ever, and most of the focus is still on remarketing activities when a 1st year MBA student can tell them that the focus should actually be on improving the brand recall. But to be fair, they do have severe budget constraints and were without a leader for almost a year till recently. But whatever the reasons, Marketing is still the 2nd biggest reason why Ajio is not where it should be. k. Directors, Department Heads and Above: The single biggest bottle neck to the overall growth of the company. When all your leaders are involved in highly operational daily work, there is no way that the company can keep track of the larger vision and the big picture. It is because of these guys that there is such a strong disconnect between where the company wants to be versus what it is doing to get there. All they care about is that whatever random ideas they get in their heads (without any research and full of subjective contexts) need to be implemented at the earliest, without proper readiness assessments or vetting. After every weekend their subordinates have new sets of instructions from them, it is almost as if they had a dream over the weekend and thought it is worth trying out. 2. As highlighted above, most of the teams are resistant to change. So even though you will have opportunity to do novel work it will end up taking 2-3 times more time and effort than usual. 3. One of the worst paymasters in the industry. If they find out that you are eager to join, they will end up matching all your existing salary components (maybe bump up a couple) and then offer you peanuts during next year’s increments. BTW – if you join after April, you will also end up losing next year’s increment. 4. Politics and talking behind people’s backs are things that are engrained within the Reliance culture, and Ajio is no different. If you are strictly against this, please refrain from joining. But chances are that if you join, you will get molded in such a way that even you will start practicing it – it has happened so many times in front of my eyes over the last 3 years. 5. Pathetic infrastructure facilities at the BTM office – food, seating, toilets, meeting rooms etc. - they are way behind their competitors in having a good office space in all regards. Thankfully, the new Sarjapur office is much better (except for food).

avatar
AJIO Response
6y
Thanks for the feedback and appreciate both positive view and opportunity areas highlighted. As you rightly stated building a tech driven startup that balances the dual aspects of fulfilling a daring vision and yet be backed by legacy, can be overwhelming. It’s a thrill of its kind when you are creating a road, through unchartered terrain. Few things work well and few aspects get clearer as you reach closer to the destination and that’s the beauty of building something that has no precedence. Appreciate your candor and be assured that we are committed to overhauling the process to address your concerns. In the spirit of having constructive and fearless conversation, feel free to write to the leadership with specific feedback, so we could co-create the power of fashion through technology that AJIO is spearheading.
1.0
28 July 2018

Not worth it

Recommend
CEO approval
Business outlook

Pros

1. Good work-life balance because things move so slow here, you will not have much work to do most of the time 2. Job security 3. Negotiate well and you will get a big fat pay-check (significant hike) while joining, because they have a really hard time hiring decent people, (forget getting good people to join them)

Cons

1. No sense of direction at any management level 2. Decisions changes over-night without explanation if the senior leaders are asked to do it 3. No accountability for any team 4. Non-existent to no growth opportunity. No promotions 5. Forget hikes, people here are made ineligible for appraisals because they joined the org 10 days late in a financial year, so all the work you do for the rest 355 days goes out of the window 6. No learning and individual growth, tech stack is old and outdated-Engineers won't get job outside if they keep working on these legacy systems, operations team focus only on fire-fighting and there is no plan and vision for scaling up, design teams are bashed on social media for copying designs of other fashion designers and labels. You will hear 10 excuses why a thing can't be done, unless you are in a leadership position, then people will be bending backwards to follow your orders 7. Lot of internal politics. In-fighting going on within team and across teams. Half of your focus goes towards it 8. Non-existent "culture" 9. Leaders love micro-managing stuff here 10. HR knows only about arranging tournaments and rangoli competition. No real work being done for employee benefit by them. They will forward you all the email and reminders to regularize your attendance 11. You have to "punch-in" and "punch-out" like factory workers for your attendance. If you forget doing it, forget your salary for that day 12. Mumbai is the real decision maker, Bengaluru team sits like pawns ready to jump at the command of Mumbai 13. Technology running the e-com is of stoneage... The first reply you will hear from tech team is "It can't be done" - everything is impossible for them. Site crashes and tumbles like a house of cards under the slightest increase of load in consumer traffic In-short, join if you don't mind working in a culture less, employee unfriendly org. Don't join if you have serious career ambitions and goals TLDR > "Don't Join"

1.0
12 July 2016
Recommend
CEO approval
Business outlook

Pros

If you are a newbie into ecommerce, you can learn what not to do by working at AJIO

Cons

1. Absolute lack of empowerment. Controlled by COE in Mumbai and Mumbai leaders 2. No transparency. Its either their way or highway. 3. Leadership lacks clarity and long term vision for an ecommerce firm 4. Tech is poor in its execution and skills which is atypical of a new age technology company. 5. Senior management is very slow in decision making which hampers productivity 6. HR- pretty much non existent with absolute lack of empathy. 7. Compensation is very poor with yearly hikes being very low.

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