AccelerAsia Reviews

Former SDR from Indonesia here. This review is for Indonesian SDR candidates considering a role at this firm. I spent eight weeks in the position, only to be placed on a PIP (Performance Improvement Plan) by my sixth week—which is essentially a warning stage before termination. My advice? Proceed with extreme caution. A bit about my background: I have 2–3 years of experience as a BDR for a leading SaaS company in Indonesia. I joined this firm to explore a new professional challenge, but it turned out to be a decision I deeply regret. The experience left me dealing with significant mental health challenges that persist today. Key reasons for concern: Double the Workload, Double the Stress As an agency, the firm works with multiple tech clients, often from outside Asia, aiming to break into the Asian market. While the idea is fair, the execution is not. Each SDR is typically assigned to two clients simultaneously, often with completely unrelated products or services. Managing these competing demands is overwhelming and, frankly, unrealistic. Challenging Management Style Some members of the leadership team exhibited an unsupportive and overly critical approach. Feedback was often framed in a way that felt demoralizing rather than constructive. For instance, it was implied early in my tenure that I might not be suited for the role—a comment that was disheartening for a new hire. Additionally, the general tone of communication often emphasized frustration over encouragement, which made it difficult to stay motivated. Hostile Work Culture The workplace culture was marked by moments of public criticism from certain senior staff members. On one occasion, I was berated in front of the team for not meeting specific KPIs, despite being unwell at the time. This kind of behavior contributed to an environment that felt more punitive than supportive, undermining both morale and productivity. Emphasis on Quantity Over Quality The company places heavy emphasis on meeting activity-based KPIs, such as the number of calls, emails, and WhatsApp messages sent. This focus on volume often overshadows the importance of high-quality engagements and meaningful results. Lack of Local Employment Benefits At the time of my employment, the company did not utilize an Employer of Record (EOR) system to hire local employees in Indonesia. This meant that critical benefits like BPJS and JHT contributions were not provided. While this may have changed since my departure, it's worth verifying before accepting an offer. Bottom Line: I would not recommend this company to Indonesian SDRs or BDRs, particularly those early in their careers. The environment is high-pressure, and the structure often sets employees up for failure rather than success. If you're considering a role here, make sure to ask detailed questions during the interview process to understand the expectations, support systems, and employment terms fully. Proceed cautiously and prioritize your well-being.