Pros
Get to do work of great importance and impact; The culture is amazing - teamwork, supportive, collegiate; Balance in life is way better than corporate America ever was - work less than full time hours, come and go as I please, have traveled the world with our kids; The ActionCOACH tools, systems, business operating system, training and support are truly world-class; Retainer-based long term income and clients cannot be beat; Huge margins - no inventory; few or no employees; no COGS; home-based The ROI is super and can make really great $$$ while working fewer hours than ever before; The sheer learning and personal / professional development is off the charts - I am literally a far better human being and a far better business person than before joining this; Not tied to the whims of any one industry; Prepares us to own other businesses in other industries if that's a goal; The tech stack, R&D and innovation is fantastic - new programs/services, etc.; Can put my own stamp on things - not cookie cutter like many food, retaill or automotive franchises are;
Cons
Have to show up - it's my own business after-all, can't blame another department