2.0
7 Sept 2012
Recommend
CEO approval
Business outlook
Pros
Great analytics, laid back culture. Great location on Market Street in SF. As of 2011, was the largest independent advertising exchange -- i.e., not owned by Google, Yahoo, AOL, etc. -- with a long tail that included 40K publisher sites and 100K pages. But that was then.
Cons
In December 2011, the board walked away from an acquisition in favor of a restart. Subsequently, the entire management team and most other key employees left. AdBrite is now on its 3rd CEO since December. The restart has not gone well. It's very unclear what the direction of the company is going forward, or whether there will be a long-term future. It appears to be in free fall.