A perpetual struggle to innovate and redefine itself.
Pros
Passionate customers. Of what is left, passionate staff. Specialist and niche pocket of the industry. An unmatched and unparalleled expression of software engineering and creativity has evolved for over 20 years into their products. It still resonates today with a hardcore dedicated user base. The commitment of Avid's users is giddying.
Cons
At a regional APAC level, the autonomy was exceedingly relied upon = too much travel and expenses; coupled with a 7+ year campaign to not replace people that either 'jumped' or were 'pushed', burn out and eventual resignation of the core staff establishment has now resulted in a 'hollowed shell' of what was once a disruptive and admired technology company in the 90's & 00's. In-fighting due to frustration on lack of resources. Salary. Not good.
