BabyCenter Reviews

Below the picture of smiling baby from the BabyCenter’s web site lays the seriously over-engineered infrastructure sitting in the highly toxic and back-stabbing environment. There is another review here called “Toxic environment” -all what is written there is very true. I have seen very good candidates canceling coming to work for BabyCenter or quitting within their first month. Being thrown under the bus is a complete “norm” here and the upper management does very little to help the situation. With the departure of CIO and other key people, the Engineering has lost track of what is really important and what is not. The vision bounces between 30,000 feet view and 100 feet view: with =nothing= in the middle. The fancy bonuses and pension plans create the "golden cage" environment for BC old timers - that prevents any interest in career development or knowledge transfer

You can see from the 80's era website and emails, that this company isn't going anywhere. Slow to mobile, slow to be more visual, and definitely not a consumer-first approach. The design of all consumer touchpoints is to optimize what advertisers want and need. As a result, this company is losing the key Millennial target: lower traffic means decrease in revenue. It doesn't take a genius to know that the company needs to appeal to it's core target. Right now, it just doesn't. As a parent, it was the least parent-friendly environment I ever experienced. Probably due to my manager.