Pros
Gained experience in blockchain and crypto marketing, which is a niche but fast-growing field. Learned to adapt quickly and manage multiple projects under tight timelines. Opportunities to experiment with innovative marketing channels and tactics not always available at traditional companies.
Cons
Smaller team meant sometimes taking on roles outside your core expertise, leading to occasional overwork or lack of specialized support. Startup/crypto environments can have abrupt shifts in priorities or funding, which can make long-term planning challenging. Depending on timing and company priorities, some campaigns or strategies didn’t get fully executed or measured before pivoting. Leadership rarely checked in, which sometimes created uncertainty or lack of guidance.