Blue Fire Leads Reviews

3.3

54% would recommend to a friend

(49 total reviews)

Dick Wells

54% approve of CEO

53% positive business outlook

Blue Fire Leads has an employee rating of 3.3 out of 5 stars, based on 49 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Blue Fire Leads employee rating is in line with the average (within 1 standard deviation) for employers within the Media and communication industry (3.7 stars).

Reviews by job title

49 reviews
1.0
12 Aug 2024
Recommend
CEO approval
Business outlook

Pros

coworkers -- the folks i worked with truly wanted to do good marketing and earn a living.

Cons

you won't find a single female leader in the marketing department. i (a female) was given a "team" of individuals to help create content though was never promoted, rewarded for leading a team, or given any real authority. the CEO would complain weekly about why i was letting these folks do "my" work, even though the direction to utilize a team in building out content was given to me by a leader. i was fired the day after trying to move a meeting to accommodate a medical appointment i had. the CEO directly insisted that we keep the meeting at its normal time and demanded that i request PTO and have it approved by my manager for the appointment, which was not the policy. i was fired in a 3 minute teams call. the reason cited for me being fired was that someone at the partnered agency "had issues working with me", though i was never told about these issues nor given a chance to reconcile. as other reviews state, the owners have no idea what real marketing is. this place is where your career will go to die. oh, and another leader in the people ops space once told me i should be more likable. also, on a company meeting, the president once told the entire department (20+ individuals) on an all-hands meeting that they should take their childhood trauma, turn it into a feather, and blow it away. just to give you an insight into what kind of bubble the stakeholders of this company live in. the owners of the company change directions weekly. once i created 3-4 entire new brands for whitelabeling and built out about 90 pages of landing page content, and was encouraged to do so. about a month later they were all deleted. you will work hard on something only to have it deleted, never used, or have someone else take over. the director of marketing is the best to work with, truly never had an issue with him at all and he treats everyone like a human being first. unfortunately, his hands are tied by deeply misogynistic, religiously narcissistic individuals, and your days are numbered here should you ever speak up for yourself, make requests or state your boundaries and preferences.

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Blue Fire Leads Response
1y
We strive to make our company a place where employees have the flexibility to learn, contribute, balance work and life and build a career if they desire. Contrary to this employee's comments, we work hard to make sure our employees have the support, resources and environment to succeed. Fully remote companies like BFL have a continual challenge to keep communication as clear and effective as possible. Sometimes, communication breakdowns and misunderstandings occur, but we strive to clear up misconceptions to alleviate concerns. Lead generation is a constantly changing landscape impacted by regulations, economy, client and consumer practices, etc. and scaling operations across the country. We have been fortunate to experience tremendous success the past 2 years since our decision to move fully remote and despite the challenges inherent with a fully distributed rapidly growing company, we continually work on improving our employee experience, opportunities, talent and culture. We encourage all of our employees to talk with a manager, HR or even the executive team if they have concerns or frustrations with our open-door communications and accessibility.
1.0
6 Aug 2024
Recommend
CEO approval
Business outlook

Pros

Working from home is a plus, but you can get that at many companies, and it's not an overly professional environment, which has it's pros and cons.

Cons

The environment and management style of a company comes from the top down, and when the owners of a so-called "marketing" company lack any real understanding of marketing, it creates significant problems. Their nasty, power-hungry behavior exacerbates the situation, as they seem to get off on threatening employees' jobs and livelihoods. Decisions appear to be made on a whim rather than through any coherent strategy; one week, someone might be considered the company's golden child, only for their position to be jeopardized the next. There is no consideration beyond the immediate week. It is also not a place you want to work at any level in your marketing career. The company relies on creating deliberately ambiguous ads that imply unbelievable offers or deals to customers but cannot be held accountable in court. They frequently lie and make promises they never intend to keep, constantly shifting the goalposts to suit their own agendas. The sooner a takeover occurs and poor leadership is removed for good, the better it will be for both the company and its employees.

1.0
15 May 2025
Recommend
CEO approval
Business outlook

Pros

I genuinely wanted to stay. I enjoyed the work and respected many of my colleagues. The Director of Marketing is a exceptional human being. But I left after being consistently underappreciated, underpaid, undervalued—strung along by empty promises of potential, and deliberately targeted by an executive. In the early stages, the role offered real autonomy and the opportunity to drive impact. I managed six-figure monthly Facebook ad budgets, led conversion rate optimization, funnel strategy, and performance optimization efforts, and worked within a pay-per-lead model that reinforced accountability and ROI. I was brought in to take over a failing vertical, which I successfully turned around by building operational systems and training team members—many of whom had no prior Facebook Ads experience and still rely on the structure I implemented to this day.

Cons

I don’t write Glassdoor reviews—or reviews in general. I usually find them pointless and often exaggerated. But this was a different situation—something I’ve never experienced in my professional career and worthy of words. If you’re a digital marketer managing $25,000+ monthly in Facebook ad spend, look elsewhere—this place punishes performance and proven pedigrees. I was brought in to fix a broken vertical—and I did. Performance improved, the team stabilized, dispositions were great and clients were happy. But instead of a promotion or path forward, I was slowly pushed aside. My title changed four times with little to no explanation—including two demotions in a single year. It’s hard to take pride in your work when every step forward is quietly erased, no matter the results. It's demoralizing. Recognition disappeared. My impact was quietly diminished—acknowledged by no one, preserved by nothing. For nearly two years—no reviews, no feedback. Strategic initiatives I built were rebranded and presented by others. Even those I mentored distanced themselves when it was convenient. Underperformance was ignored or excused, while those actually delivering were routinely belittled, second-guessed, and held to impossible standards. It was an uneven culture that pretended to value “family” while tolerating dysfunction. When I was displaced by a natural disaster (and still am, six months later), living through instability and uncertainty, not a single person from this so-called “family” culture genuinely checked in. No support. No outreach. Silence. Later, after being demoted, another manager told me an executive had made a comment along the lines of, “That’s what you get for living there.” The same indifference applied elsewhere—women who had children received little acknowledgment from leadership. In several cases, it was left to coworkers to organize gifts or recognition for expecting mothers. What kind of "culture" ignores something as fundamental as new life? It's not just cold—it’s bizarre. Yet those same executives expected the company to chip in for their own Christmas gifts. The hypocrisy wasn’t just obvious—it was offensive. Meetings were performative, not productive—driven by optics and posturing rather than outcomes or meaningful decision-making. Sales routinely sabotaged campaigns—adding, stopping or pausing clients mid-flight, preventing proper learning and optimization—then pinned the failure on marketing. Despite its size, Dev couldn’t deliver stable reporting or the tools needed to operate at scale. “Features and outages” was more than a joke—it was the norm. Inexperienced leadership prioritized performative initiatives over real impact, protecting careers instead of growing the business—leading to busywork, churn, and the quiet loss of high performers. I’ve worked in digital marketing for over 20 years—in startups, SMBs, and enterprise orgs. I’ve seen pressure. I’ve seen dysfunction. But I’ve never seen a company more committed to erasing those who actually deliver.

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Blue Fire Leads Response
11mo
We are sorry you didn't have a great experience with us. We are always trying to improve and better our employees' experience. We wish you the best of luck in your future.
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Glassdoor has 51 Blue Fire Leads reviews submitted anonymously by Blue Fire Leads employees. Read employee reviews and ratings on Glassdoor to decide if Blue Fire Leads is right for you.