Obviously, this company has a great reputation as a road and bridge contractor in the industry. A lot of things are going right, which is part of the reason why I am so interested in this position. This is a great company, but like everything else that is great, there is always room for improvement. As far as I can tell, the lead generation of the business is not as proactive as it could be. Right now, there is a lot of reliance on word of mouth and other passive lead generation. There is nothing wrong with these methods, but the company may be better served with a little more initiative in lead generation.