Chatbooks Reviews

4.5

84% would recommend to a friend

(88 total reviews)
avatar

Nate Quigley

90% approve of CEO

86% positive business outlook

Chatbooks has an employee rating of 4.5 out of 5 stars, based on 88 company reviews on Glassdoor which indicates that most employees have an excellent working experience there. The Chatbooks employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.9 stars).

Reviews by job title

88 reviews
1.0
16 July 2025
Recommend
CEO approval
Business outlook

Pros

I will say that the annual raises at least for hourly employees seem to be above average for most companies, so that is one positive Leadership team loves and talks a ton about AI

Cons

Note to general readers: This feedback i've shifted intentionally to protect my own anonymity. Through this review you won't be able to tell what part of the organization I actually work in. About Me: I am a tenured employee at Chatbooks. I am a woman. For privacy and safety reasons, my identity and department are intentionally concealed. Organizational Culture: Zero Accountability from Top to Bottom Leadership Conduct and Decision-Making -From the founders to mid-level management, Chatbooks exhibits a pattern of poor accountability. Key examples: - Nate Quigley (co-founder) treats Chatbooks as a personal playground. --Hires family members into high-paying roles that far exceed their experience or contribution. --Example: Vanessa Quigley (co-founder) was brought in to work in marketing despite not reflecting the company’s younger target demographic. She delegates most of her responsibilities to others but receives high compensation nonetheless. If you've watched Chatbooks socials, and noticed a decrease in the quality of content, the number of mistakes, and things that don't make sense, this is why. Repeated Push for Ineffective Product Ideas -Founders consistently push pet projects (e.g., an overpriced, under-featured journaling app) that consume excessive engineering and strategic resources. There is no true market testing or analysis done before the build stage of these projects. -These ideas are frequently positioned as transformative (“turning Chatbooks into a software company”), despite unanimous internal skepticism, and knowledge that these ideas are truly poor ideas -Criticism is silenced; feedback loops are broken. “The Quigley's like it” is the rationale used to continue poor initiatives, even when usage data suggests failure. Dysfunctional Senior Leadership Toxic Work Environment and Gender Dynamics Some direct feedback and criticism of current senior leaders: -Nate (co-founder, ceo), emotional and unstable. No one wants to directly report or work with him. This is commonly known, but yet a hidden topic at the company since Nate doesn't like to be questioned. Talented team members have left directly because of this leadership style (or lack thereof). Nate continually pushes for really bad ideas from a product side. He believes these new paths will 'save the company.' Literally a new one every year it seems. Journaling app (mentioned more below), HeyFam, this new Chatbooks Studio thing that is AI to create your own book. None of these ideas ever really gain ANY traction. Studio has been launched a few weeks, and I think has had like 10 people use it (and the time and cost to do it seems high). At what point will he have any level of self reflection and realize he doesn't have any good ideas, (outside of Chatbooks, which was a good idea! -- but it actually started as a bad idea and pivoted), and has also had 0 execution of any new ideas. -Dan (President), a departing exec, is broadly viewed as toxic, dismissive of his team, avoids coaching, and treats women unfairly. His exit is considered a net positive by most of the team. -Doug (COO), another exec, exhibits similar patterns: a. Multiple team members have left because his management. b. Literally he said out loud that he doesn't like a colleague of his (a woman subordinate multiple levels beneath him) because she doesn't smile enough c. He is known for being emotional, reactive, and poor at planning—traits shared by Doug, Doug's direct reports, Nate, and others. d. Every woman I know who reports to him, or works closely with him says that they literally look at his calendar multiple times when they have something to tell him, because they know certain meetings put him in a bad mood and if he's in a bad mood he's extremely rude to them. They all communicate to each other so that they can approach him properly. e. Forecasting and strategic planning are weak, often worse than even poorly-run peers in the industry. -Others a. Some other execs on Doug's team are basically Doug 2.0 as they don't really push back on things that they easily could and that would help their teams dramatically. b. Many have an opportunity to truly listen more, take feedback and drive change Senior leaders seemingly randomly question different aspects of the business when they are getting pressure from above, then back off and basically move onto the next "fire" without getting to any sort of resolution. Most of the poorly executed ideas or processes were designed by the very same execs questioning them. The broader company/teams know this, but can't discuss or bring it up with the execs. This cycle discourages accountability and honest feedback, and is especially targeted at women. Speaking up is implicitly discouraged (especially a woman speaking up to a man), often resulting in deflection and blame-shifting (typically toward a woman team member). Team-Level Operations and Accountability Failures Customer Support Team Dysfunction This is included as the support org is a large % of the overall Chatbooks team. 1.The support team operates without consistent leadership or accountability. a. When a recent org leader left, the replacement inherited more responsibilities without increased compensation or even the title that matched their predecessor. b. Customer Support Orgs leadership team is easily swayed since they are interested in keeping everyone happy. One call they'll have one view, then the next call the opposite based on what is being said during the call by a different person, and then if there's another conversation or meeting the original view may be presented and looked at positively again. c. Coaching and performance management are minimal or nonexistent. Many employees have never receiving adequate coaching, including the leadership teams (from top to bottom) Example: Almost all team members have missed multiple shifts without consequence (even though they implemented a "strikes" system...which doesn't matter since no one follows it or are held accountable). I, just like all of my peers, have personally missed many shifts over the last 6 months, and haven't 'even been made aware that I violated the policy. I appreciate that flexibility, but it is a main factor for the teams performance to continue a downward trend. One leader told me directly that they only work around 10 hours a week while earning significantly more than their peers. This leader also doesn't hold their team accountable at all, and to my knowledge almost never completes any valuable coaching sessions or 1/1 with their team. This is pretty standard for the support orgs leaders, but not always their fault as this disfunction rolls down hill from the very top. Equity, Compensation and Promotions Promotions and Raises 1. Promotions are rare and often symbolic — employees are expected to take on more responsibility without a title change or pay increase. a. One exception: Annual raises for hourly employees have been slightly above average compared to peer companies. Gender and Racial Equity 1.Women consistently face dismissiveness, are talked over, and are more likely to be blamed when issues arise. 2. Office-based employees (who are often male) receive more flexibility and better compensation. This has improved slightly over time, but the poor accountability and leadership play into this heavily. Racial Diversity 1. There appears to be little to no racial diversity in leadership or broader teams. 2. A former BIPOC employee told me were they fired for infractions significantly less severe than those regularly committed by peers or leadership. Exit Strategy Obsession Selling the Company 1.Leadership, particularly Nate, frequently talks about selling the company. a. This is openly discussed this publically and it's well-known. b. However, few employees have received any equity participation — even long-tenured team members have no ownership. Misaligned Strategic Focus 1. Obsession with "big bets" has caused the company to ignore basic improvements and core operational fixes. 2. These big swings rarely pay off and further erode morale and productivity. Misleading Public Image 1. Most positive reviews on Glassdoor are incentivized or orchestrated, which conceals the company’s dysfunction Final Thoughts for Readers, Investors and Acquirers 1. The lack of accountability and leadership failure at Chatbooks is pervasive, and largely hidden from external due diligence. While the company may show surface-level traction or marketing flair, internal dysfunction should raise serious red flags and influence valuation. 2. YOU'RE MOST LIKELY GOING TO SIGNIFICANTLY OVERPAY Search Keywords (for added visibility to incoming team members, and/or investor/acquirers doing any sort of due diligence): Chatbooks Due Diligence, Chatbooks Due-Diligence, Chatbooks Investor, Chatbooks Leadership, Chatbooks Culture, Nate Quigley, Vanessa Quigley, Chatbooks Market Analysis, Photobook Market Analysis, Chatbooks employee reviews, Chatbooks leadership review, Chatbooks founder problems, Chatbooks management issues, Chatbooks internal culture, Chatbooks employee turnover, Chatbooks employee experience, Chatbooks Glassdoor truth, Chatbooks org structure problems, Chatbooks company morale, Chatbooks toxic culture, Chatbooks acquisition risks, Chatbooks internal due diligence, Chatbooks investment risks, Chatbooks red flags, Chatbooks insights, Chatbooks leadership evaluation, Chatbooks management due diligence, Chatbooks pre-acquisition analysis, Chatbooks valuation risk factors, Chatbooks organizational risk, Photo book industry review, Photobook SaaS insights, Consumer tech leadership review, Direct-to-consumer tech company review, Subscription app dysfunction, Consumer tech valuation risk, Mobile app leadership review, Consumer tech due diligence, Utah startup review, Utah tech company culture

1.0
9 Dec 2021
Recommend
CEO approval
Business outlook

Pros

- Some Level Of Flexibility - Decent Pay - Sometimes Troopers feel cared about in a similar way to "HQ" Employees (totally an us vs them attitude here) - The product is great - Great to interact with other moms that work here. Good for the social side - Zero Accountability - this actually could be a pro for some of the Chatbooks team members, but not the troopers. When the company doesn't perform, troopers are the first team members to go, even if they aren't the ones making the mistakes. It's a pro for especially the "HQ" team members. For example the marketing team hasn't hit their goals for years. Have any of them been fired? Nope. But troopers have! See more full details in "cons"

Cons

I hope i have enough room to list here: -- After thinking a few days after airing my grievances, I wanted to revisit this review now that I've calmed my nerves a bit. Making some updates based on my more relaxed thoughts and feelings now -- - Zero Accountability - Troopers (or any team members) aren't held accountable. Kinda nice to not be able to have to do much and still get paid, BUT! It's hard when so many people on the Trooper team are seriously under performing in all metrics. Can the leaders, or managers fire them? Probably, but they don't. They always give these girls excuses for why they are struggling. I haven't ever heard of a PIP actually being implemented and followed through on. - Poor Leadership - If you're reading this review it's important to know that their are different leadership levels at Chatbooks: Leaders - Really great people. Some are inexperienced, but they care, and I think do the best with what they are given Managers - Strong. Know what they are doing, and actively build the team and culture to their best ability. They probably carry most of the weight of the organization on their shoulders. The leaders support them, but they don't seem to get support from the directors, or executives. Directors - Disengaged, Vindictive, Unaccountable, Disingenuous, Rude, Does put effort into things (but only if it's very public facing), Disconnected, Unwilling to take feedback or make changes to improve. From our level, it honestly would be nice to know what this level of team member does. Myself and colleagues feel that this level of team member gets the benefit of being lazy, but, to be fair we probably only see a little of what they do. Being transparent and maybe sharing what they are working on might give us more confidence in them, especially if we see them actively working to change many of the other things. Executives - Some have good ideas, but lack direction. Doesn't seem to be much accountability here either Founders - They do truly seem to care. Good listeners. Definitely don't seem to be very strong leaders at all, but they have built a company that has some good values, stands up for things that they care about, and the teams definitely appreciates this. 0 accountability is because of poor leadership (stems from the most senior levels, mainly the directors), and disengaged leadership (also directors). Take the most senior trooper leadership team members (directors). They have no clue what troopers even do. It's relatively known by the entire team (even direct reports) that's trooper leadership is very unprofessional, never takes critiques or feedback, and is quick to find blame with others vs. actually trying to be better. Some of the trooper directors actively spreads lies throughout the team to meet their own agenda. We as a team though know the lies, but we're too scared to confront some of the leadership because they get so passive aggressive and for whatever reason C Suite leadership gives the trooper leaders free reign. More senior leadership is also poor. They spend Millions of Dollars developing "the next best thing" and don't take our (the troopers) feedback! I'm not exaggerating when I say that EVERY SINGLE TROOPER could've told leadership that "Roxy" was a bad idea. No one would use it, it didn't work, and was a waste of money. This happens time and time again. After all, Troopers are Chatbooks target marketing, but because troopers are "2nd class employees" they don't get any respect. See below bullet - Troopers as 2nd Class Employees - So often during all hands calls things will be announced, and it always needs to be clarified that these benefits, or advantages are ONLY for HQ employees. Troopers ARE NOT taken care of in the same ways. As an example, during the holidays which are the busiest time (and Chatbooks back office teams always make dumb mistakes - ie launching a coupon code that hasn't been created, sending a promo without letting anyone else in the company know it's coming, etc) the "HQ Team" gets like 2 weeks of vacation. When the troopers contact them to try and resolve the issues that the HQ Team created by their dumb decisions, they are upset for the Troopers contacting them!? Well that's some BS, since they created the issue in the first place There are times when Holiday Pay is announced on the schedule, and then changed after troopers have signed up for those times. The management team tries to hide that this actually happened. Luckily our team sometimes takes screenshots of things because we don't trust leadership (mostly directors and above, but don't think the lower level leaders are empowered to actually make decisions, or take action). Even interns at "HQ" get tons of the benefits that aren't even on the table for troopers - Marketing is terrible to work with - The marketing team here actually does some good work. They are terrible at planning it. They release a marketing calendar 12 months in advance and invariably change it days before lots of Troopers decided to took time off (because of the marketing team saying this would be a slow time) They never let the Trooper team know when they are making changes to things, launching new promos, etc. We have an internal slack channel where we were going to get these updates, and where we could also share feedback with the marketing team. Recently Troopers have been banned from posting feedback in this group. Why? Because the Marketing team might get their feelings hurt by our feedback (which is losing the company money). They can't take basic criticism, which if it was taken would improve things! (goes back to poor leadership, and lack of accountability).

2.0
17 July 2023

Smoke and Mirrors

Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Chatbooks offers a great benefits package, including fantastic heath care options and unlimited and mandatory time off. Their summer on-site, while undeniably frivolous, is a fun event that temporarily unites otherwise independent departments. Their employee gifting is generous. As a Chatbooks employee, you will have the opportunity to work alongside creative minds and are often encouraged to think outside the box. There is a kinship amongst (some) departments that prevents turnover. This is especially true within the support department where the average length of employment for a CSR is remarkably higher than that of any other company. Despite being paid below many areas' minimum wage and having what few benefits they had stripped, this department has built a community of value. While a remote-first company, Chatbooks has cultivated a culture through Slack that allows employees to connect, reducing the disconnect between teams separated by geography.

Cons

Several common complaints arise when discussing Chatbooks with current and former employees. While speaking to my own experience, I can state confidently that my concerns are widespread and represent a shared experience and pattern evident to many. Women, with an emphasis on mothers, will be paid only enough to keep them around as long as they're needed, not compensated at industry or regional standard. Mothers are told that flexibility in schedule should be considered part of their compensation package, but the moment they exercise said flexibility they will be chastised for not being invested and as such ineligible for pay increases and/or professional opportunities. There is no formal procedure for compensation reviews, and raises are often determined by no more than whether or not your manager likes you. Chatbooks will take advantage of its employees from a financial standpoint as much and for as long as possible. Those outwardly loyal will be among the most exploited. It's not uncommon to be treated as if you are to be grateful for your job, no matter the circumstance. Top-level executives have acknowledged that Chatbooks has failed in regard to establishing itself as a company that nurtures career development. Those fortunate enough to work beneath one of Chatbooks' few supportive directors may have found their superior entertained a career roadmap, but rarely do these plans materialize. With recent layoffs, the general consensus amongst those outside of senior leadership is that even fewer opportunities for growth exist and seeking advancement will ultimately lead to your dismissal. For those working beneath one of Chatbooks more characteristic directors, ambition is aggressively dissuaded, professional gatekeeping runs rampant, and success is improperly credited as a general practice. The ego amongst senior leadership has stifled the potential of many talented employees. Leaning on public perception to draw top tier talent is the company's number one priority. Treating this pool of talent with fairness and respect is secondary, if a concern at all. Chatbooks boasts accolades like "Best Place for Women to Work" while routinely dismissing complaints - even those well documented - of mistreatment from the women they employ. In fact, they double down on such behaviors more often than not. Awards, including several others, are earned through bribery and pleas that border nagging to fill out qualifying surveys. Calls to participate flood the company's General Slack channel, and the entire process is gamified by offering rewards and recognition to those that complete them. No one dares include a negative response as those who relay any negative feedback are subject to being unjustly flagged as problematic themselves, and rarely has "anonymous" been a truthful promise in the Chatbooks world. Illustrative of the manner in which they value perception over anything, Chatbooks will be more concerned with burying this review, gaslighting its author, and controlling the narrative than it will be with addressing the content within. To the company, this will boil down to no more than the rant of another disgruntled employee. The primary purpose of HR is to dilute complaints, silence negative depictions of the company, and prevent truth about the toxic nature of Chatbooks from seeping through the walls of the business at any cost. There is no avenue for feedback as a mid-level Chatbooks employee. While E-team, C-suite, and HR teams are made acutely aware of issues ranging in severity, the only person held accountable will be the complainant themself. The moment one questions even the most virulent practice is the moment they should start updating their resume. It is widely understood (and unfortunately, accepted) that while disrespecting team members beneath you is tolerated, speaking up, questioning the behavior of, or self-advocating to a superior is grounds what Chatbooks deems justifiable retaliation. The CEO preaches "no smart jerks" at company-wide meetings, but what he fails to include is the exemption for senior leadership in regard to those they oversee. HR will not acknowledge, let alone lift a finger to address legitimate concerns. You'll only be paid attention as you exit the company, at which point they'll be professionally rewarded for acting as your ally until they feel confident enough you aren't going to air any of their dirty laundry. The importance of public perception is further amplified by the lack of diversity at Chatbooks. In the wake of 2020 the company established a Slack-based club to promote DE&I efforts, which ultimately did little more than buy themselves new Chatbooks-themed Pride t-shirts with company funds. Hiring managers are told they must interview at least one diverse candidate for any open role, but never is this confirmed (and certain directors have skirted this policy by asking if anyone has a 'diverse friend' they could interview to check this to-do off the list). Leadership patted themselves on the back as they announced Juneteenth would be recognized as a company holiday, only to express relief when it fell on a Saturday the following year so they "wouldn't have to give anyone the day off." The few representing the LGBTQ+ community are encouraged to use terms that identify themselves as such in promotional materials (ie "my wife and I enjoy these Chatbooks perks" to emphasize sexual orientation). Parents of diverse children are asked to use their families as content in paid marketing (with no compensation for doing so). There are few, if any diverse employees holding managerial positions, yet nearly every diverse employee has been scrupulously featured on the Chatbooks career page in effort to portray an inclusive environment which simply does not exist. While I've intentionally chosen to include generalities rather than specific examples for purpose of this review, it is worth nothing that incidents I've experienced are considerably more shocking than what has been depicted above. Chatbooks has carefully choreographed a public persona meant to attract both talent and consumers alike, but upon pulling back the curtain it's evident that the company culture is not as it sells itself to be. Rather, they balk responsibility and accountability under the guise of "startup" and blame it on "growing pains" when the reality is that these complaints have persisted the majority of their near 10 years with no effort to change the status quo. For a job seeker looking to put their head down, trade their values for a couple bucks and a collection of free t-shirts, and hang around just long enough to boost your LinkedIn profile, this could be a decent place to work. For those seeking a career opportunity with growth potential where you will be treated with fairness, respect, and concern for your mental health, despite all its claims Chatbooks is not the place for you.

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Glassdoor has 97 Chatbooks reviews submitted anonymously by Chatbooks employees. Read employee reviews and ratings on Glassdoor to decide if Chatbooks is right for you.