There's absolutely no legitimate work policy here: despite slogging all month, you're probably not going to get paid.
Pros
A couple of the seniors on the team were kind and helpful, in my tenure here. Fellow colleagues could be really friendly, and I did end up being friends with a few of the people. Apart from that, there's not much going for the company. The office premises were good - wouldn't call it exactly plush, but they were okayish, given it's a new content writing company. That's about it I guess.
Cons
For starters, the work policy here is horrific. You need to write at least 3000 words per day, to get paid your full salary at the end of the month, and even then, there's very less to almost no work satisfaction. The directors rarely appreciate your work, and there are some very incompetent people who get to decide if your writing is good or not. New styles of writing are absolutely not encouraged here, and you could end up being vilified or criticised for even slightly deviating from the set pattern of writing, that the others follow. The directors, especially the founding members, have a sound knowledge of SEO, but sadly, not of writing. They just don't get how writing works,what's good writing and so on. Thirdly, they need to understand that great content isn't only about putting in a lot of keywords and SEO techniques. The work is mostly limited to a ton of finance and a lot of useless auto industry articles. At the end of the month, you're left wondering why you are never assigned any different kind of work. Sometimes, the management can get really deliberate when it comes to assigning work. For no fault of yours, you end up getting no work assigned, and that means a loss of pay. So out of 24 working days, it's likely you won't get work assigned on 2-3 days, and you are not paid for it. Even though you repeatedly ask the seniors to assign you work. The experience with my colleagues here was bittersweet, but the work hours and work policy are really damaging to employees' mental health as well. Also, if you plan to work here, be prepared to receive no formal resignation acceptance letter, or relieving letter or even a certificate. Basically, if you don't beg and grovel for one, your work experience here is going to the abyss.