Does Direct Marketing Association pay their employees well?

According to anonymously submitted Glassdoor reviews, Direct Marketing Association employees rate their compensation and benefits as 2.9 out of 5. Find out more about salaries and benefits at Direct Marketing Association. This rating has been stable over the past 12 months.

How satisfied are employees working at Direct Marketing Association?

17% of Direct Marketing Association employees would recommend working there to a friend based on Glassdoor reviews . Employees also rated Direct Marketing Association 3.5 out of 5 for work life balance, 2.4 for culture and values and 2.3 for career opportunities.

What are the pros of working at Direct Marketing Association according to real employee reviews?

"Great people to work with" ((in 7 reviews)); "Decent pay." ((in 3 reviews))

What are employees saying about Direct Marketing Association redundancies in 2026?

Explore Glassdoor’s employee reviews to understand what current and former employees are saying about Direct Marketing Association redundancy and their outlook for job security at Direct Marketing Association in 2026.

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Direct Marketing Association

Acquired by Association of National Advertisers

Direct Marketing Association Reviews

2.8

17% would recommend to a friend

(24 total reviews)

Lawrence M. (Larry) Kimmel

43% approve of CEO

11% positive business outlook

Ratings by category

3.5

Work/Life balance

2.9

Compensation and benefits

2.4

Culture and values

2.4

Diversity and inclusion

2.3

Career opportunities

2.1

Senior management

Direct Marketing Association has an employee rating of 2.8 out of 5 stars, based on 24 company reviews on Glassdoor which indicates that most employees have an average working experience there. The Direct Marketing Association employee rating is 25% below average for employers within the Management and consulting industry (3.7 stars).

Reviews by job title

24 reviews

2.0

2 Feb 2011

Once a nice environment, degraded into a corrosive workplace hit hard by economy and a self-serving CEO.

Anonymous employee

Recommend

CEO approval

Business outlook

Pros

Some top-notch staff; nice office; convenient Midtown location; some work-at-home flexibility; crappy CEO flushed, offering hope for improvement.

Cons

Bad pay; frozen 401K; no more bonuses; job insecurity; former CEO self-served, VPs seemingly protected, Board ignored; a questionable future.

4.0

19 Aug 2012

Complacent with life and work

Sales manager

Recommend

CEO approval

Business outlook

Pros

Flexible work schedule Good work/life balance Decent people

Cons

Everyone is complacent within the company -- company culture of if it ain't broke, don't fix it (even if they've been doing the same thing for the last 20 years). I tried coming up with ideas to improve certain processes, and was ignored, and told to leave "well enough alone" Very little development opportunity Compensation could be better. I had been promised increased commission % if I hit a certain goal, and when that time came, it was ignored

1.0

10 Jan 2011

Horrible work environment, low morale

Anonymous employee

Recommend

CEO approval

Business outlook

Pros

good people working in the trenches

Cons

no career growth, no work/life balance, salary freeze, no 401k match,

Viewing 1 - 3 of 24 Reviews

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Ratings by category

Reviews by job title

Once a nice environment, degraded into a corrosive workplace hit hard by economy and a self-serving CEO.

Complacent with life and work

Horrible work environment, low morale

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