Good for fresh graduates and those who only want to execute briefs - Content Writer 2X Employee Review

2.0
5 Jan 2025
Recommend
CEO approval
Business outlook

Pros

Good exposure for budding marketers due to the international clients, and the opportunity to work with great teams if you're lucky. The ability to WFH 3 times a week is pretty great. For the remaining 2 days you'll have to be in the office, though there are no set hours for this (yet). The pros really depend on your manager and client teams. If you're assigned to work with great people who are aligned to create great work without wasting time, you'll have a great time.

Cons

When you first join 2X and later join new clients, there's a very strict onboarding process to help you understand how to write. For more senior writers, this process is too long and doesn't end up being very helpful in the long run as it rarely touches on important processes you need to work as a team. They'll deny it, but the work culture is also very siloed. Depending on your client, you're either only executing poorly written briefs or you're overloaded with work beyond your job scope, without clear guidance on how to do any of it. The work gets very repetitive and without proper guidance, it's very unclear how they expect you to grow. A lot of the work doesn't allow for much creativity either, which can be disheartening. The hierarchy is also quite confusing, and it can be unclear who to go to for different problems. For the most part, HR is also quite unresponsive. For the most part, it seems 2X is looking for people who will simply comply with orders. I've seen talented marketers get pushed out or ignored for questioning the status quo or pointing out redundancies. I probably would have enjoyed working here more when I was fresh out of university but as a mid-level writer, I have more frustrations than anything else.

Explore other reviews about 2X

5.0
28 Mar 2026
Recommend
CEO approval
Business outlook

Pros

Fun to work with top thought leaders, excellent camaraderie, cool clients

Cons

Clients sometimes leave due to their cut budgets

1
avatar
2X Response
2mo
We’re glad to see recognition for the environment and people you work with, the strong camaraderie as One Team, and the opportunity to partner with interesting clients. These are outcomes of being intentional about who we hire and how we collaborate.
1.0
19 Mar 2026
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

You get a salary to shut up and follow orders

Cons

Too many to talk about They are in the business of acquiring companies to burn to the ground and destroy the acquired companies reputation Extremely toxic environment They do not care about customers, they set unrealistic sales goals then fire the sales reps hence the high turnover They are all about hiring South eastern employees at disposable low wages to replace staff in American companies They fake camaraderie at all hands meetings they insist on having that no one wants to attend but are forced to You will regret accepting an offer within the first week No principles whatsoever Everyone puts on a smiling masks Don’t take my word, do your own research Question why the CEO has a 2.8 ratings

13
avatar
2X Response
2mo
We take feedback like this seriously, even when it reflects a very challenging perspective. Our acquisitions and partnerships are strategic decisions aimed at building long‑term capabilities and delivering consistent value to our clients, while maintaining high standards across the organization. We value our team members across all regions and roles, and are committed to fostering an inclusive and respectful working environment. Our quarterly All Hands sessions are voluntary gatherings intended to share updates, recognize contributions, and stay connected, with recordings available for those unable to attend. While this experience is not what we strive for, we continue investing in leadership development, employee well‑being, and open communication to strengthen the overall employee experience.
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