Pros
Idea capable with cutting edge technology,
Cons
Need for better advertising and marketing, need to be more agile internally to respond to issues, need to expand support to dealers and endusers. No real idea about the customer and how they select the products . Does not hire innovation in the areas they are weak. Must learn the competion down to the product lines so clear differentiation can be made and verified by the channel and the users. Dealers are in charge of the customers perception of the products and services AMX should be managing. Everyone in the company should be in sales and support of the customers. Do not pay sales and support personnel in the same fashion unless you are willing to degrade the pay for those in operations when they do not deliver the products and services to sales