Pros
- Vast expertise across multiple Market Research areas (innovation, concept, discovery, communications, etc.), countries and clients that offers great learning opportunities for young professionals. - Large portfolio of standard products and methodologies, yet flexible enough to accommodate custom requests or research-on-research projects to help innovate on new techniques. - People are friendly, open and welcoming. The company offers a family environment where one feels valued and able to make a positive impact. - Most employees have been with the company for a long time, which results in a wealth of information!
Cons
Smaller firms are not for everyone. It is the employee's responsibility to actively participate and grow; larger firms may offer more defined career programs -in exchange for politics, red-tape, bureaucracy, a loss of individuality, etc.