Why call it a lifestyle brand when the people who work there RARELY workout and are stressed-out all the time? - Anonymous employee Athleta Employee Review

1.0
17 Oct 2013
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Good cross-brand discount, online site and facebook page shows REAL culture of brand, most of the clothing is awesome!

Cons

Depending on the store, the teams can either be amazing or awful. The culture is NOT translated at the store level. There is way too much busy-work to be done that is directed from corporate. The corporate visits are a mess and the managers act like everything is going great, when in fact they treat their employees and even fellow-managers like crap. It makes no sense why the company is expanding so quickly - they are losing the culture and the managers that are suppose to represent and set the tone for the brand don't even like to work out - or they are so over-worked that they have no time to work out. There are a lot of management teams that don't fit the brand and they hire people just to have warm bodies on the sales floor. The corporate hiring team does an awful job of picking GMs - so many of them are a horrible fit for the stores and their teams. The company doesn't seem to care about what the brand truly stands for - it just needs to make money and the heck with true connections with customers or each other. A lot of REALLY great people have been leaving the brand and no one seems to talk about it. It's not the same anymore...it's become just another retail store...they had a chance to make it, but they are failing! I'd rather shop at Lululemon - at least you know that they are snobby before walking in, with Athleta, you think they are nice and then they talk about customers or employees after they walk away. There is nothing "genuine" about that accept that it shows the immaturity of those that are hired to represent the company.

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5.0
30 June 2026
Recommend
CEO approval
Business outlook

Pros

Great discount, supportive environment, female centric, quality products.

Cons

There were mandatory quarterly meetings with lots of educational videos and role playing.

3.0
5 May 2026
Recommend
CEO approval
Business outlook

Pros

Very black & white on policies. You always know what is right or wrong.Operationally strong company that allows movement between brands. Decent pay if you advocate for yourself as an external, but don’t expect much once you’re in.

Cons

Company has changed direction so much since COVID. Seems like there’s no clear idea on who we are anymore.Senior leadership feels like a revolving door that only succeeds in spinning tires with no traction. We love to initiate something only to either sunset it months later or leave it in limbo(WellPro). The amount of stress pushed on stores to meet credit goals is absurd to the point it inspires unethical behaviors in certain stores.

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