Smoke and mirrors - Management Athleta Employee Review

2.0
20 Nov 2021
Recommend
CEO approval
Business outlook

Pros

They create and are at the forefront of marketing campaigns toward diversity and inclusive of different women sizes, skin tones. Also shows women's athletes are more than one-dimensional people.

Cons

The reality of this company is very different at a store level. They will only open locations that cater to white affluent neighborhoods. Where they do not need to put into practice what they preach. I have never once felt seen and heard as an employee and felt at times psychologically unsafe. They only see employees as a name and number. Where it is how many credit cards can they open. Not what they can bring to the organization. Upper management would rather be on a zoom call or working from home. Then connecting with their people, customers, and community.

Explore other reviews about Athleta

5.0
30 June 2026
Recommend
CEO approval
Business outlook

Pros

Great discount, supportive environment, female centric, quality products.

Cons

There were mandatory quarterly meetings with lots of educational videos and role playing.

3.0
5 May 2026
Recommend
CEO approval
Business outlook

Pros

Very black & white on policies. You always know what is right or wrong.Operationally strong company that allows movement between brands. Decent pay if you advocate for yourself as an external, but don’t expect much once you’re in.

Cons

Company has changed direction so much since COVID. Seems like there’s no clear idea on who we are anymore.Senior leadership feels like a revolving door that only succeeds in spinning tires with no traction. We love to initiate something only to either sunset it months later or leave it in limbo(WellPro). The amount of stress pushed on stores to meet credit goals is absurd to the point it inspires unethical behaviors in certain stores.

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