Pros
A few talented developers, good medical and insurance benefits, a good office location in Boulder CO.
Cons
Unfortunately it seems Axial (previously Imulus) has changed their name to try and avoid their previous reputation. I recommend looking at the Imulus reviews on Glassdoor to see this company's true history. A once a great company, that cared deeply about employees and doing great work, is now dead. Their agency-quality website is a 3rd-party paid Wordpress theme called Oshine. And the same management that once fired people the day they returned from cancer treatment has continued their hurtful practices: deceitfully luring in talented new hires only to remove them months later. The head of operations and now part-owner seems to be learning on the fly, ignoring honest and respectable business practices at every turn (like paying freelancers on time and taking care of small clients). Before becoming a client or employee of Axial I recommend asking around and getting the whole story. Previous employees will be honest and are easy to track down on LinkedIn or Github.