Definitely Avoid - Account Executive Barn2Door Employee Review

1.0
24 Mar 2020
Recommend
CEO approval
Business outlook

Pros

They produce a good product

Cons

Before I get into my reasons for my one star review, I want it to be known that I started as an account executive with two other new hires and I was the one who ended up working there the longest. I worked there for two and a half weeks. Barn2Door is run by a husband (COO) and wife (CEO) and from the surface it seems like an exciting startup with a noble purpose of empowering farmers. However, after a week of useless training that focuses on the company instead of your actual day-to-day duties, you realize the company is run by horrible people who actively set you up to fail. With about an hour of training on the cold call script under our belt, the other new reps and I were put on the phones to try to secure demos with farmers in our territories. When our leads were given to us, we were told we were getting the worst leads and will get better leads once we finish these. After calling disconnected numbers and out of business farms for a week, we obviously weren’t securing many demos. By the end of our first week on the phones the COO fired one rep for not getting demos in their first two days and the other left because it was such a horrible job. I was fired the next week despite having two potential sales lined up from my first week on the phones. I didn’t interact with the CEO often, so I can’t speak about her much. However, the COO is the worst manager I have experienced in my time in the workforce. He is a very self-important and pretentious person who has new clue how to manage people, let alone communicate without angrily berating them. His solution for every single problem is firing somebody. No extra training, no warning, no punishment. Straight to firing. The management leads to a toxic culture and new hires are set up to fail with horrible leads and impossible goals. I would highly advise anybody considering applying to avoid Barn2Door if they want to work for a company for longer than a few weeks.

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Barn2Door Response
5y
We are sorry to learn you had a negative experience at Barn2Door. Sales can be a difficult role, which often leads to individuals resigning the first week on the phones (uncovering they're not comfortable cold calling). In other scenarios, some individuals burn through so many leads to get a single demo, that the math does not pencil out. In your specific cohort in Spring 2020, your onboarding and training were directly impacted by Covid. Like many companies, Barn2Door had to make tough business decisions to preserve cash and double-down on supporting experienced Sales personnel. We wish you the best as your career evolves.

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Cons

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1.0
14 June 2026
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CEO approval
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Pros

Concept of the product is pretty cool

Cons

The company is run very much like a monarchy. If you were a family member or one of the people who constantly sucked up to the COO, you were treated differently. If you weren’t in that inner circle, you were largely invisible. You’d be lucky to even get a “hello” from some members of leadership when passing them in the hallway. The turnover here is insane. As someone who takes pride in going above and beyond, I did everything I could to succeed. During my employment, I would arrive at the office an hour before my shift just to get organized and get ahead on my work. My commute was an hour and a half each way, but I never complained because I was genuinely grateful for the opportunity and wanted to succeed so badly. Not once did I receive recognition for that effort. In fact, I was criticized for exceeding my daily dial goals because I was supposedly “wasting leads.” I was fired right before Christmas after only being there a short while with the company. It was clear that they did not care about me as a person, nor did they care about the effort I was putting in. The COO is undoubtedly intelligent, but in my opinion, his success has gone to his head. While his wife is presented as the face of the company, it was obvious who was really calling the shots. When I was terminated, there was absolutely no empathy or compassion in the conversation. I was told I didn’t “dress professional enough.” That comment was referring to my appearance, I wore what I could afford on the salary I was being paid. Not everyone can afford expensive wardrobes, especially when they’re just starting out. The management team felt very cliquish. If you weren’t part of their friend group, you could feel it. There were times when people would openly talk about others or give judgmental looks while sitting just a few feet away. It honestly felt more like high school than a professional workplace. Training was also lacking. Managers were expected to train new hires while simultaneously hitting their own quotas, which often meant new employees didn’t get the support they needed. Because turnover was so high, it felt like there wasn’t much incentive to invest time into properly developing people. I’m naturally curious and like to understand the products I’m selling. Whenever I asked questions about the platform or wanted to learn more about how it worked, I often felt discouraged from doing so. The message was essentially, “Stop asking questions and follow the script.” At one point, my manager even told me I was only allowed to ask one question per day. After that, I was largely ignored. One of the most disappointing aspects of the job was watching farms get sold on a product that clearly wasn’t the right fit for them. Some of the more experienced salespeople knew this, but the focus seemed to be on hitting quotas rather than helping farmers make the best decision for their business. It often felt like the sale mattered more than the customer. This experience was genuinely heartbreaking for me because my expectations were so high. I believed in the company, I believed in the mission, and I wanted to be successful there. In the end, I wasn’t angry I was just incredibly disappointed.

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