A very unfortunate decline - Marketing Designer Bonfire Employee Review

2.0
15 June 2024
Recommend
CEO approval
Business outlook

Pros

Positives that still remain are very healthy work/life balance, encouraged to take advantage of the unlimited PTO, and the people are very kind. Very easy job. Since things are kind of falling apart in the grand scheme, the bar is pretty low. Low stress in a day-to-day sense. Pay is at the lower end of market-level. Nothing to write home about but not crazy low IMO. Benefits like remote-work and unlimited PTO make up for this

Cons

When I first started at Bonfire a few years ago, there was a feeling of community throughout the company. Everyone felt like they were very connected and enjoyed their work. Since the initial round of lay-offs in 2021 that community feeling has gone away. It has only gotten worse in the following rounds of lay-offs (one additional large round of lay-offs in 2024 and a few individuals being let go in between). Now, people log on and do their work, and log off. There is no company-wide camaraderie anymore, which isn't a necessity but it is sad to see it go away. The company's big picture plan is constantly changing. I understand this is how it goes in a start-up environment but every 6 months for the nearly 4 years I worked with Bonfire there was a new vision. First it was focusing on creators (including creating a whole sub-brand that got nixxed) then it was enterprise, and when I left it was in essence copying Shopify. The biggest con about working for Bonfire is there is no long-term stability. This company has been in the red financially for the last 1.5 years and the CEO does not have any idea how to dig them out of that outside of removing more and more people to save money. I think the rest of leadership is doing their best with what they can. There is also no upwards career growth within the company. About a year ago they demoted all VP level staff.

Explore other reviews about Bonfire

5.0
10 Mar 2026
Recommend
CEO approval
Business outlook

Pros

Great team with a flexible outlook, culture is fun

Cons

No growth opportunities, some layoffs

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