Pros
Having flash backs to the 1990's where companies thought being Jack of all trades but master of none was the way to sell!!!!
Cons
The Short List developed over 5+ years- No one can answer the potential clients question of what can you do great and prove to me that you did it. Executive Management does not understand what our client's and the market's challenges are and building solutions to solve them. They would rather have quarterly corporate meetings to showcase their ideas of what is needed without speaking with the current customers and future clients. Senior Management do not know how to lead nor are skilled in developing internal talent that they hired. Every group is an island and they do not play nice in the sand box. Executive and Senior management need to actually go to a client meeting: 1) Get a grasp of what the client's challenges are 2) Understand how our competitors are solving these issues to win the business 3) Understand how selling to the market and how the market wants to be sold to 4) Develop a quick, easy tool for team members to reference to understand past performance of core service offerings