Pros
If you work for the AG business in a consolidated market such North America, EMEA or LATAM under the Caseih or New Holland brands you'll enjoy strong brands, full ranges and excellent product portfolio rivaled only be John Deere. The brands needs to work much harder on branding and customer satisfaction in which John Deere with a single brand is far superior.
Cons
Avoid both the Truck & Bus (IVECO) and Construction Equipment (New Holland Construction and Case) divisions. They do not have worldwide footprints and lack sufficiently competitive product ranges. IVECO (ex Fiat and Ford trucks) Present mostly in Europe and relatively strong only in Italy (home market) especially in the light and medium truck ranges. Heavy range products are outdated compared to other European players. Sells with heavy discounts and weak residual values. The division barely makes any profits. A smaller Bus division bought from Renault only really present in France snd Italy. Astra the off-road brand based in Piacenza previously very profitable in this niche is plagued with under production and quality issues and has limited future potential due to severe under investment. IVECO produces in China under JV's older models but as a strained relationship with it's partners die to pasts negligence and limited strategy for the future. CONSTRUCTION EQUIPMENT Although they use bascially the same brand names as AG - New Holland and CASE this division is managed separately. Only the CASE brand has any historical significance and is relatively sucessful in North America. New Holland Construction however struggles in nearly every market and shouldn't really exist at all. Both only really have Compact range machines and both lack escavators which are sourced from competitors. Management in all businesses are only focused on quarterly results and push sales to achieve these with little regard to medium and long term growth.