As others have also mentioned, cellink is a company that is young and became too big too quickly. Management make poor, impulsive decisions based on short term goals, and they end up releasing products that look flashy but are functionally bricked.
Another reviewer said that HR's favorite statement is "in Sweden we do it like this" and that is 100% true. It's a massive problem when most of your employees have to fight with HR for "little" things like a livable wage or working less that 10 hour days.
The work culture is awful. There is no respect for personal time. Employees are pushed into whatsapp groups that constantly ping night and day. If you are told to drop everything and make something happen you better do it, even if it's the weekend, and even though overtime pay doesn't exist. Management is full of micromanaging egoists who only care about $$$ for their shareholders.
The recent expansion at cellink has seen middle managers inserted everywhere. It's a common enough problem, but there is such a poor company structure that it's impossible to get anything done. Also forget upward mobility, they'd rather just hire new people into positions above you. The recent massive amount of layoffs and turnover should just go to show they don't care about employees at the bottom of the ladder.
This company is not above posting fake reviews or lying to employees and customers so beware what you read (I am aware of the irony).
In short, if cellink is a family then I would never talk to (most of) these abusive relatives ever again.