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Common Thread Collective

Is this your company?

Melting Pot of Chaos - Marketing Common Thread Collective Employee Review

3.0
3 June 2020
Recommend
CEO approval
Business outlook

Pros

1. Decent Benefits and Pay For the most part, the company has done a good job of hiring smart, hardworking people who add value to the company's culture. The company has done a lot of hiring in the past based on effort and interest, so contrary to a lot of the other reviews, the company has a pretty fair payscale relative to other roles in the industry, and in some instances, there are people who are getting paid more than their worth. Besides salary, the other benefits like PTO and health are pretty standard. 2. Experience and Networking The company is extremely fast-paced, especially if you work on a growth team. You will end up learning a lot in a short amount of time. If you enjoy being client-facing, there is a good chance that you will meet some rad people and gain visibility into businesses like never before. And like the many people that have left the company, you can add another brand that you've never worked on but brushed shoulders with on your resume. 3. ... Guess the snacks were ok.

Cons

MANAGEMENT! 90% of the management is unqualified to do their jobs. The company has people in positions of leadership that would NEVER succeed in the role of those they manage. Paid media has leadership that's never managed an ad account, creatives have leadership that can't discern between a good/bad ad, the NY extension is led by someone who's never excelled at any role they've been in, and the company has people making processes around project management but no one actually has formal project management training. Besides the lack of technical skills, most of the management also lacks people skills. The company may pride itself on transparency and feedback, but that's as good as trying to water your lawn behind a glass wall. You can see exactly what's going on the other side, but the moment you try to do something about it, the water just splashes back on you. They always ask for feedback but don't really do anything about it and when you try to give managers "managing up moments," they get defensive and make excuses. So many people actually feel uncomfortable giving their managers unfiltered feedback because they feel that nothing will change and it will only paint them in a negative light to their managers. You'll be stressed and overworked if you are a media buyer or team lead. These are the people who are responsible for generating revenue for the clients and they take the most heat. If something goes wrong, all fingers point to either or both of those positions. You'll only get celebrated if upper management likes you or if you have a fragile personality, then management will make sure that even if you took a dump in the wrong place, you get props for finally learning how to poop on your own. The internal company structure is absolute chaos. Every department points fingers at each other for who is responsible for what, but somehow only the team leads and buyers are responsible for revenue. The creative department is unorganized, lackluster, and is the same poorly run cycle regardless of how many times it's been restructured. Lastly, if you are extremely sensitive about discussing social issues, then this isn't the place for you. The company really prides itself on having women in management, whether they deserve to be there or not. It definitely leans left. If you don't want to share your dreams or dig deep into your soul, then this definitely isn't the place for you. It's mandatory for everyone to participate in a dream program and share with the company AND it's one of your kpis.

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Common Thread Collective Response
5y
Thanks for the thoughtful and detailed feedback, I really appreciate it. We’ve recently expanded our team to include a certified Scrum Master, where your thoughts on project management have been shared. We’re currently planning the best way to provide project management support to an awesome and energetic crew through thoughtful structure. It's also true that we're committed to improving diversity at the company, and the approaches we're taking are designed to promote fair consideration and decision making regarding all applicants and employees. We don't believe, as you've implied, that this approach leads to unqualified people in important roles. Quite the contrary, it helps ensure that we're evaluating people based on their potential, skills, and outcomes rather than other factors. As to your suggestion “[c]onnect with the people who have seen the company evolved, whether they are current or past employees and ask them to give you their unfiltered thoughts, because I'm sure many would be glad to.” Yes please! We’ve rolled out a regular CTC Pulse and open to even more thoughtful connection. Send me an email at panagiota@commonthreadco.com at any time and I’d be thrilled to talk to you.

Explore other reviews about Common Thread Collective

5.0
7 Jan 2026
Recommend
CEO approval
Business outlook

Pros

Lots of learnings, working with great people and clients

Cons

Hard work, as expected in agency life

1.0
19 July 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

You will learn quick what to avoid in future companies and employees. Every role after will be a breath of fresh air.

Cons

CTC is a chaotic, ego-driven mess, churning and burning employees and clients. CEO Taylor Holiday is a wannabe Twitter influencer playing entrepreneur, surrounded by an inner-circle of unqualified buddies. Strategy changes constantly, positive reviews are fabricated, departments are dissolved on a whim, and layoffs are routine. CTC demands unrealistic output from overworked employees, all while preaching a fake culture of “transparency” and “work-life balance.” Transparency means hyped-up financial updates paired with weird parties and alcohol, followed immediately by entire department layoffs. Work-life balance means 60 hour work weeks with a level of micromanagement I haven’t seen before or since. Not convinced yet? Welcome to leadership meetings where no one has a plan and everyone is too afraid to say the truth. Staying close to the in-crowd matters more than results or performance because it might just keep you your job. I’ll never forget CTC’s empty promises about development and achieving dreams, all while exploiting, discarding, and abusing everyone in sight. If you value your career, mental health, or basic respect, stay far away.

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