Fast pace, engaging place to work - Director of Sales Cook's Direct Employee Review

5.0
10 Apr 2018
Recommend
CEO approval
Business outlook

Pros

Small company where individuals efforts can make a huge difference. Offers opportunity to work co-operatively with all departments. Owner always available to discuss new ideas or concepts. Understand the importance of family and are accommodating. Encourage and support personal development. Numerous fun events and outings for staff. Free snacks in break room! (frequently)

Cons

Small open office, everyone hears everyone - some might not like this. Some systems and processes too manual...although improving. HVAC system - someone is always hot or cold...usually within 10ft of each other. Distinct business units competing for shared resources leaves some unhappy.

Explore other reviews about Cook's Direct

5.0
4 Sept 2025
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

Cook's Direct is a great place to work. They respect their employees and truly care about their customers. There are many opportunities for growth and advancement with many long term employees that have been through the ranks.

Cons

Nothing much negative, just too far for me.

1.0
10 Oct 2025
Recommend
CEO approval
Business outlook

Pros

Vendors provide much needed product training and lunch and learn.

Cons

My experience at Cook’s Direct was disappointing due to a lack of structure and professionalism. There is no formal training program, and employees are often expected to learn on their own without clear guidance or support. The company does not have documented standard operating procedures (SOPs), which creates confusion and inconsistency across departments. Within the sales team, there is a noticeable level of misogyny and gender bias, making it difficult for women to feel respected or supported in their roles. Additionally, the company does not adhere to a 30-60-90 day performance improvement or onboarding plan, leaving new hires without the feedback or development opportunities necessary to succeed. Overall, Cook’s Direct would benefit greatly from professional HRoversight, standardized training, and a workplace culture built on equity, accountability, diversity and respect.

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