DiD

Don't Even Think About Coming Here - Creative Copywriter DiD Employee Review

1.0

27 May 2023

Recommend

CEO approval

Business outlook

Pros

The IT department is outstanding. The equipment the company gives you is the best in the business. Also, they'll pay you and give you plenty of time to look for another job, because believe me, once you look behind the curtain, you'll be looking for employment elsewhere. Management is so clueless, you can send out resumes and interview at other companies and they won't bother you. Last, the conga line to the exit door is fun to watch if you're into the schadenfreude. During my very brief tenure here, I've seen so many people come and go, HR must be working overtime to fill the spots. (Then again, HR folks are leaving too!)

Cons

An absolute disaster of a cluster of a train wreck. If I can prevent one person from making the terrible mistake of coming here, I would have done that person a world of good. If you're an advertising professional who cares about your work, do not come to this place. I have no idea who is giving the positive reviews on this site -- I would imagine HR shills, or kids fresh out of college who have little to no experience at a real agency, or maybe a person who couldn't cut it elsewhere and landed here where mediocrity is the norm. They'll lie to bring you in, but once you land, and if you can somehow survive their laughable onboarding process, you'll discover soon enough that this is truly a terrible place. The work is dreadful and the management is a toxic mix of ignorance and arrogance. (Hey, they have their fancy titles - why should they care?) Back in December we lost one of our biggest clients and a lot of folks left. I can see why! The work at all levels is poor to fair at best.

DiD Response

Thank you for your comments. We will review and consider where we can continue to make improvements. After years of unprecedented growth, we, unfortunately, did unexpectedly lose a key client last year for non-performance reasons. It did have an impact on our teams at DiD. However, after the initially difficult and challenging effects we are proud to say we are making up much of that loss and remain excited about our future. Along with our own growth and merger with Lucid, we did experience some growing pains. But today we are quite excited about our L&D tools, training and development programs and culture and values resources we are just now deploying. We know there is more to do but feel we have made great strides in the last several months. As we continuously look to refine our internal programs for our colleagues we will apply your lens to DiD to see how else can make things better for today's and future colleagues at DiD and Lucid overall.

Don't Even Think About Coming Here - Creative Copywriter DiD Employee Review

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