20 Aug 2014
ENPOINTE Response
11yThank you for your review. We agree we have some of the best talent on our production floor. GLS employees are very talented and experienced in their craft.
As part of the Marketing team, I needed to clarify a point on our CEO. It was our direction to run ad campaigns featuring our CEO in relevant situations for the times at hand.
While he was not immediately on-board to be in them, we were able to convince him to do so. Over the years our We’ll Take Care of It Campaign showed a variety ads depicting our Growth, Commitment, Strength, Creativity, Service and our Technology-driven mind-set. For each ad we did portray the face of our company, our CEO. The ad campaign ran during some of the hardest times for the printing industry and the clients we serve. Our ad campaign intention was to show we are survivors, we are there for our clients. We were proud to have our leader willing to stand in the fore-front of our ads, leading the way through those difficult times.
- GLS Marketing Team