Pros
Estrid is a fast paced environment with a lot of potential to create great work if you are able to keep up with the frequent strategy shifts.
Cons
The company lacks clear direction and leadership, leading to constant instability and shifting priorities without clear rationale. Profitability is the only focus, but without a meaningful long-term vision the business is unable to grow and routine redundancies are seen as the norm. Culture is set from the top, and when employees are treated like an expendable resource it leads to a culture of fear and internal competition. Managers are under constant pressure to justify their team’s existence to the CEO and are encouraged to participate in feedback processes that felt uncomfortable and viewed colleagues as collateral damage.