Founders have created a bad work environment - Anonymous employee Fresh.Land Employee Review

1.0
8 Dec 2021
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

The pros are that you get a discount on fresh fruits on vegetables and that you have very sweet colleagues.

Cons

I'm surprised by the 5 star reviews given the circumstances (Google News articles about the company). Working at Fresh.Land is emotionally stressful and draining due to a hostile work environment created by the founders. Most employees avoid them, or questioning circumstances that are wrong since everything that reach the founders will lead to consequences. The founders lack self-awareness, they act impulsively, they bypass managers and routines, act paranoid and hostile, as well as they try to control the employees through intimidation. All of this has led to a weird work environment where employees get humiliated, and disrespected - and no one talks openly but everyone knows. Over the last months over 1/4 of the staff has quit or gotten fired, which is a lot for small company of 30-40 employees - most of them have been in positions close to the founders. The situation at Fresh.Land is bad and I wouldn't recommend anyone working there. It's not worth it. All the bad reviews here are unfortunately accurate.

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Fresh.Land Response
4y
Dear former employee, The journey to where we are today has not been easy and we are sorry that you feel this way. The first stage of the pandemic brought an extremely fast growth to our company. We went from a handful of employees to almost 50 employees over the course of a year. We did a poor job managing our employees, and developing strong processes in the company. In a way, we may have been “drowning in our own success”. To go through this difficult period, we had to restructure our operations and lay off our team in Denmark. We would like to take this opportunity to thank our former employees in Denmark for their dedication. It takes unlimited amounts of courage and determination to disrupt an industry. Without our employees, we would never have come this far. We have been through ups and downs. We are sorry for those employees who felt hurt by how things have been handled in the past. We have never intended to hurt anyone and we are very sorry if anyone has felt hurt. Reflecting on this situation, we realized that we have been too distant from our team. Going forward, we will be closer to our employees. We appreciate the feedback shared – when feedback is well-intentioned, it is a true “gift”. Best regards, Fresh.Land

Explore other reviews about Fresh.Land

1.0
5 Feb 2021
Recommend
CEO approval
Business outlook

Pros

Great colleagues, international and young team with sustainable beliefs and a lot of energy to develop the company.

Cons

For the entire year I worked there I saw around 21 employees leave the company, either by being fired because they "didn't meet the criteria" or due to the amount of stress and unprofessional behaviour of management. Every week I either suffered or witnessed work harassment. I saw three of my colleagues being yelled at by leadership, as if it were a parent telling of a 3-years old child. I saw my two bosses being fired accused of stealing information from the company and had to experienced how leadership libelled them in front of all the company. More than once me and some of my colleagues were discriminated for not being "Northen Europeans". There is a lot of micro-management, little trust and a lot of pressure. Every single thing had to go through leadership (do not mistake with management) to be approved, otherwise we risked that all our efforts would be squandered by leadership's comments and views on everything. There was not a single day where they didn't make me feel disposable and unvalued. Very self-centered leadership, with zero commitment towards their employees, but expecting every single one of them to burn themselves out for their company. The excuse that it was still a start-up was used to justify everything, from our low salaries, to goign against the core values of the company (sustainable development). Very low salary for the amount of responsibilities and when compared to the standards of the Danish labour market.

21
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Fresh.Land Response
5y
Thank you for taking your time to share your feedback. Unfortunately, the purpose is clearly not to give feedback, but to try to portray the company as inhumane, with ungrounded and untruthful accusations, for the sole purpose of harming Fresh.Land's excellent reputation. These accusations have no basis. They originate from a group of disgruntled employees who were summarily dismissed due to illoyal and amoral behaviour, which we do not tolerate in Fresh.Land. Fresh.Land is committed to being a diverse and inclusive workplace. We have team members from 12 different nationalities and our leadership team consists of an equal amount of men and women, and our CEO is a female. Our recent APV results and monthly team barometers show a team that is thriving, regardless of nationality, age and gender. Best regards, Mathilde Jakobsen, CEO, Fresh.Land As a note: We are suspecting some of the reviews in here are fake and made as a coordinated attack on us, from some former disgruntled employees. However, we will respond to them and listen to their points.
1.0
26 Oct 2023
Anonymous employee
Recommend
CEO approval
Business outlook

Pros

basically none - toxic work environment and impossible "standards"

Cons

Burnout guaranteed if you are in any way connected with them

3
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Fresh.Land Response
2y
This is a fake review. Therefore, it doesn't deserve any response!
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