Pros
Easy to memorize the menu because it's small.
Cons
Their HQ corporate standard system is just a bulling system to the franchise owners. They say "zero royalty" and "partnership", but the truth is that they bully the owners and deduct points by conducting "evaluations" and give all the penalties (fees) they can give. They say "zero marketing", but they don't really help the owners to market and promote to be successful. They rather make the owners fail so that they can collect the "penalties". The owners are not really owners. They are like servants for the HQ office. The CEO is like a dictator who likes to intimidate the franchise owners and the business coaches. The business coaches are just "Brown-noses" for the CEO. Their business mission is a complete lie. They don't care about YOU. I really started to hate this type of business structure. I find it's shameful that the CEO was a struggling immigrant who achieved a success by taking advantage of other poor immigrant owners and employees rather than understanding their struggles. He is just a bully and a dictator who only cares about his own success.